It’s been a while since we’ve written much about People for the "Ethical Treatment" of Animals (PETA), generally because the animal-rights group has turned into a circus sideshow. But today’s breaking news is too good to pass up. PETA’s lettuce-bikini activism is about to go online—only this time, sans garnish.

That’s right—the Internet Corporation for Assigned Names and Numbers, which sets the rules for Internet domain names, has agreed to start taking “.xxx” website applications. And PETA has announced that it wants to register PETA.xxx as a pornography site that “draws attention to the plight of animals.”

We’ll abstain from making any of the many puns that come to mind, and we’re betting Americans still won’t “go veg” despite the latest upped-ante, attention-grabbing stunt from PETA. But we will point out the irony of PETA, which claims to oppose animal exploitation, dabbing its foot into an industry in which all too often people are exploited.

Few media ploys better highlight the priorities of the animal rights ideology. As PETA co-founder Ingrid Newkirk has put it, humans are “the biggest blight on the face of the earth” and have “grown like a cancer.” So, really, lowest-common-denominator tactics don’t matter to PETA, as long as they only affect people.

What will PETA think of next? Apparently we can cross “making obligate carnivores stop eating meat” off the list, as well as “hypocritically killing thousands of animals a year.” Sometimes the best thing to do is give your opponent more rope…