People for the Ethical Treatment of Animals (PETA) is notorious for its use of sexually explicit themes to promote its vegan agenda. The self-described “press sluts” have conducted so many demonstrations in skimpy clothing over the past decades that such actions are hardly notable anymore. So, with the “lettuce ladies” losing their shock value (and the supply of billboards willing to show degrading images of women dwindling), where does the world’s most notorious animal rights group turn?

The answer, Vice reports, is vulgar language and nonsensical assertions about the effects of eating chicken. PETA thinks that the below screenshot is a compelling argument to go vegan:

PETA babt

The “science” behind the assertion is as juvenile as the language. looked at the study PETA cited to back up the claim: It doesn’t even mention chicken or poultry. In promoting the claim, PETA is recycling old animal-liberation tripe: Michael Greger, chief schlock-doc at the Humane Society of the United States (HSUS), peddled the same claim in a 2011 “Latest in Clinical Nutrition” veganism-promotion DVD. (HSUS, like PETA, is an animal liberation group; it is not affiliated with local pet shelters.)

The argument is as feeble now as it was then. When PETA surfaced the chicken-causes-deficiency claim a couple of years ago, Dr. Joe Schwarcz of McGill University’s Office of Science and Society characterized the notion as “simply junk science” (since no research had actually, you know, researched any effect of maternal chicken consumption and male size). PETA doesn’t care about being correct: It cares about being crass.