PETA’s social media team seems to have a new favorite target: dead celebrities. Fortunately, Twitter wasn’t having it.

Following Google’s touching tribute last week to Steve Irwin’s on what would have been his 57^th birthday via a specialized doodle, PETA decided to tweet out:

#SteveIrwin was killed while harassing a ray; he dangled his baby while feeding a crocodile & wrestled wild animals who were minding their own business. Today’s #GoogleDoodle sends a dangerous, fawning message. Wild animals are entitled to be left alone in their natural habitats. https://t.co/9JfJiBhGLw

— PETA (@peta) February 22, 2019

Irwin, who passed more than 12 years ago, is best remembered by the influence he had on encouraging millions to learn and explore nature and its wonderful creatures.  In his career he helped to catch and relocate endangered crocodiles in order to prevent their deaths in what later became the Australia Zoo.

The irony of PETA, which killed over 70% of the cats and dogs it received at its “shelter,” attacking Steve Irwin, a true conservationist who dedicated most of his live to saving animals, cannot be missed. Here are some of the better responses we saw:

PETA is an embarrassment to animal rights

— Zack Bornstein (@ZackBornstein) February 23, 2019

I'm an Australian wildlife rescue volunteer. #SteveIrwin and his family gave an awful lot of quiet, unpublicised support to organisations like mine. He was a serious conservationist & did the hard & unglamourous work required. PETA are attention-seeking posers by comparison

— Greg (@humbleminion) February 23, 2019

So your response here is this Human deserved what he got and is better off dead?! You are a disgusting organizationand and should be absolutely ashamed!! He was a FATHER and a HUSBAND and did WAY more for wild life conservation than the IDIOT INTERN hired to write this tweet!

— DrakeBell.ethᵍᵐ (@DrakeBell) February 24, 2019

PETA is and continues to be cruel, not just to animals but also to the people who love them.